ANALYSIS OF THE GEORGIAN TEA BRANDS
Abstract
Keywords
Full Text:

References
Agriculture Project Management Agency. Georgian Tea Plantation Rehabilitation Program. Retrieved from http://apma.ge/projects/read/project_scope/12:parent
Agriculture’s Scientific-Research Center. Tea grown-fledged plantations Rehabilitation technology and cultivation of new plantations (2015). Retrieved from http://srca.gov.ge/files/%E1%83%A9%E1%83%90%E1%83%98.pdf, p.5.
Armstrong, G., & Kotler, P. (2006). Basics of marketing, 7th ed. ISBN 0131424106. Authorized translation from the English-language. The Georgian edition was published by Georgian Marketing Association, 493-495.
Doborjginidze, S. (2008). Tea Production Development Directions in Georgia, Tbilisi
Doyle, P., & Stern, P. (2007). Marketing Management and Strategy. Piter, Sankt Peterburg, 4-th edition, (translate in Russion), 216-223.
Duedahl-Olesen, L., Navaratnam, M. A., Jewula, J., & Jensen, A. H. (2015). PAH in Some Brands of Tea and Coffee. Polycyclic Aromatic Compounds, 1(35), 74-90. https://doi.org/10.1080/10406638.2014.918554.
Dźwigoł, H. (2015a). Business Management. Oxford: Alpha Science International Ltd.
Dźwigoł, H. (2014). Menedżerowie przyszłości a zarządzanie strategiczne. Zeszyty Naukowe Politechniki Śląskiej, Organizacja i Zarządzanie, 70, 93-104. [in Polish].
Dźwigoł, H. (2016). Modelling of restructuring process. Zeszyty Naukowe Politechniki Śląskiej, Organizacja i Zarządzanie, 99, 89-106.
Dźwigoł, H. (2015b). Warsztat badawczy w naukach o zarządzaniu. Zeszyty Naukowe Politechniki Śląskiej, Organizacja i Zarządzanie, 83, 133-142.
Dźwigoł, H. (2018). Współczesne procesy badawcze w naukach o zarządzaniu. Uwarunkowania metodyczne i metodologiczne. Warszawa: Wydawnictwo Naukowe PWN. [in Polish].
Dźwigoł, H. (2015c). Założenia do budowy metodyki badawczej. Zeszyty Naukowe Politechniki Śląskiej, Organizacja i Zarządzanie, 78, 99-116.
Dźwigoł, H. (2013). Zarządzanie przedsiębiorstwem w warunkach XXI wieku. Gliwice: Wydawnictwo Politechniki Śląskiej. [in Polish].
Dzwigol, H., & Dźwigoł-Barosz, M. (2018). Scientific Research Methodology in Management Sciences. Financial and Credit Activity: Problems of Theory and Practice, 2(25), 424-437. https://doi.org/10.18371/fcaptp.v2i25.136508
Halligudi, N., Mullaicharam, A. R., & El-Khider, M. A. (2012). Analysis of various brands of tea powder marketed in Oman. International Journal of Nutrition, Pharmacology, Neurological Diseases, 2(2),147-150. https://doi.org/10.4103/2231-0738.95988.
Keller, K. L. (2013). Strategic Brand Management, 4th Edition, ISBN: 978-0-13-266425-7, Published by Pearson Education, Inc., 35.
Korir, W., Wachira, F. N., Wanyoko, J. K., Ngure, R. M., & Khalid, R. (2014). The fortification of tea with sweeteners and milk and its effect on in vitro antioxidant potential of tea product and glutathione levels in an animal model. Food Chemistry, 145-153.
Kotler, P., & Keller, K. L. (2012). Marketing management, 14th ed., publishing as Prentice Hall, 248-252.
Miskiewicz, R. (2017a). Knowledge in the Process of Enterprise Acquisition. Progress in Economic Sciences, 4, 415-432. https://doi.org/10.14595/PES/04/029
Miskiewicz, R. (2017b). Knowledge Transfer in Merger and Acquisition Processes in the Metallurgical Industry. Warsaw: PWN.
Ökten, N. Z., Okan, E. Y., Arslan, Ü., & Güngör, M. Ö. (2018). The effect of brand value on economic growth: A multinational analysis. European Research on Management and Business Economics, 1(25), 1-7. https://doi.org/10.1016/j.iedeen.2018.11.002.
Seturi, M. (2017). Brand Awareness And Success In The Market, Economy & Business, Journal of International Scientific Publications, ISSN 1314-7242, Volume 11, pp. 424-432. September. Retrieved from https://www.researchgate.net/publication/325675041_Brand_Awareness_And_Success_In_The_Market.
Seturi, M. (2009). Marketing Management (Lecture course), Part I, Edition: 147 pages , 26-27. Publisher: Universal ISBN 978-9941-12-631-4. Retrieved from https://www.researchgate.net/publication/326723017_Marketing_Management_Lecture_course_Part_I_Edition_147_pages_Publisher_Universal_ISBN_978-9941-12-631-4
Seturi, M. (2016). Peculiarities of Implementation of Branding Principles. International Journal of Social, Behavioral, Educational, Economic, Business and Industrial Engineering, Vol. 10, No. 3., 974-978. https://doi.org/10.5281/zenodo.1123833.
Tea production in Georgia: Value Chain Analysis. ENPARD - European Neighborhood (2015). Program for Agriculture and Rural Development. The European Union for Georgia- Promote of agriculture. ISET Research Institute. Georgia, Tbilisi. Retrieved from http://enpard.ge/ge/wp-content/uploads/2015/05/TeaValueChainAnalysis_GEO.pdf, p.12
Todua, N. (2012). Marketing Research of Consumer Behavior in Georgian Market. Monograph. Tbilisi, 170-179.
Todua, N., & Mghebrishvili, B. D. (2018). Legal Fundamentals of Food Safety Provisions in Georgia, 9-10. Retrieved from https://www.researchgate.net/publication/328149960_Legal_Fundamentals_of_Food_Safety_Provisions_in_Georgia.
Todua, N., & Jashi, C. (2015). Some Aspects of Social Media Marketing (Georgian Case), World Academy of Science, Engineering and Technology, International Journal of Social, Behavioral, Educational, Economic and Management Engineering, Vol. 9, No. 4, 1165-1168.
World Academy of Science, Engineering and Technology. Retrieved from https://www.researchgate.net/publication/325711225_Peculiarities_of_Implementation_of_Branding_Principles.
Woo, H. (2019). The expanded halo model of brand image, country image and product image in the context of three Asian countries. Asia Pacific Journal of Marketing and Logistics, 31(4), 773-790. https://doi.org/10.1108/APJML-05-2018-0173
Refbacks
- There are currently no refbacks.
Copyright (c) 2019 Maia Seturi

This work is licensed under a Creative Commons Attribution 4.0 International License.
ISSN (Print) : 2449-7320
ISSN (Online) : 2449-8726