WORLD TRENDS AND NATIONAL PRIORITIES FOR THE USE OF INFORMATION AND CONSULTING TECHNOLOGIES IN THE SOCIO-CULTURAL SPHERE

Tetyana Kalna-Dubinyuk, Olena Shapoval, Iryna Bolotina

Abstract


The article presents the results of the study of the trends of globalization of the world economic system and the state of globalization of the Ukrainian economy from the standpoint of prospects for the further development of information and consulting technologies. Modern approaches to the use of information and consulting technologies in Ukraine in its socio-cultural sphere are substantiated. The main trends of the development of information and consulting technologies on electronic digital platforms: the Internet, mobile applications, cloud technologies, etc. are analyzed. The use of information and consulting technologies for the formation of target audiences, expansion of the consumers' products, as well as acceleration of the promotion of brands in the conditions of functioning of the market system is shown.

Keywords


globalization; information and consulting technologies; communications; socio-cultural sphere; Internet technologies

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