ONE SOME KEY CHALLENGES FACED BY MODERN FINANCIAL MARKETS IN THE ERA OF INCREASING VOLATILITY AND UPRISE OF CRYPTOCURRENCIES

Abstract

The paper focuses on the issue of how modern ordinary investors face current challenges such as highly volatile markets where methods of classical analysis fail and new crypto tools emerge. Special attention is paid to the problem of how ordinary investors get necessary information while they have lack of trust to financial advisors. Principal question of cryptocurrency and its place in modern economical system is raised and investigated. The paper provides quick review of some approaches for investment methodology that will be suitable for modern markets. The authors focus onUnited Statesstatistics and financial markets as the largest and most representative but the conclusions drawn are fully applicable to any modern financial market.