SOCIAL RESPONSIBILITY OF JOURNALISM IN THE CONTEXT OF INFORMATION WARFARE

Abstract

The social responsibility of journalism is far from being fully determined by journalists themselves, because the mass media is mostly influenced by the owners and their environment. There is a distribution of media sphere of influence. The information warfare that Russia is leading against Ukraine needs activating the social responsibility of mass media – allocation of values (national interests, patriotic position of journalists) and awareness of the consequences (punishment for collaboration in information warfare). Achieving a model called “nations in uniform”(Ukraine is gradually becoming a society of active Military actions on our territory and the constant need for resource mobilization, first of all - information) needs a qualitatively new model of control under information noise, qualitative selection of information based on the principles of social responsibility of mass media. In our research we are developing the model of “mobilized mass media” in the context of “nations in uniform” in conditions of Ukrainian society, as well as determine the riskiness related to regulation of mass media content during the information attacks, consider the introduction of censorship and auto-censorship, analyze the legal aspect of the issue, the possibility of introduction of the military censor.