DIGITAL MARKETING AND ITS ROLE IN THE MODERN BUSINESS PROCESSES

Tetiana Girchenko, Yana Ovsiannikova

Abstract


The sense of the digital marketing, its main features, and advantages and disadvantages comparing with the traditional one are defined. Different indexes showing the current status of the global economy digitalizing process (including the social media review) are analyzed. Some of the principal trends of the digital marketing development in the context of modern business processes are highlighted.

Keywords


marketing; digital marketing; internet marketing

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Copyright (c) 2016 Tetiana Girchenko, Yana Ovsiannikova

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ISSN (Print) : 2449-7320

ISSN (Online) : 2449-8726