«BUSINESS WEEK-FM» - UKRAINIAN ANALOGUE OF THE BRITISH «FINANCIAL TIMES»

Abstract

The typological analysis of the English newspaper ''The Financial times" and the Ukrainian newspaper "Delovaya nedelya-FT" is made according to the scheme suggested by M.Shkondin. The author of the article defines the similar and distinctive features of these editions. 

The British newspaper from the beginning of its founding positioned itself as an edition that focused on the industrial, economic and financial circles of the country and represented the business district of London - City. Starting its activity with information service of highly specialized elite audience, the newspaper evolved into a universal edition over the years, which, in addition to economics and finance, covered a wide range of topics and issues from public life to art and culture. However, the starting point of the editorial policy is always economy in national and global contexts.

In recent decades, there have appeared many small shareholders among the readers of the newspaper, but it did not change its nature: the newspaper is not acting as a mentor; it is a business and financial informer, commentator and analyst. “The Financial times” is far from the economic theory; it does not teach and does not give explanations, but it carefully and thoroughly examines the events, comments competently on the analytical level and highlights the causes and consequences.

The Ukrainian publishing house “Stolichnye novosti” began publishing a nationwide business newspaper “Delovaya Nedelya-FT” under a license from “Financial times”. However, the concept of Ukrainian edition had to make adjustments related to the immaturity of the target audience and the economic crisis. It led to the blocks in the newspaper “DN – Ukraine” and “DN – World”.  And if the second block corresponds to the declared level, the block “DN – Ukraine” quickly dropped to low levels of readers, becoming “mass” edition.

The author concludes that the transition of the Ukrainian media from Soviet model to the democratic is characterized by the following general European tradition and major trends, including the system of business media.