GENERAL SATISFACTION ASSESSMENT OF RELATIONSHIP WITH STAKEHOLDERS

Nataliia Krasnokutska, Salim Ghosn

Abstract


Under current management conditions, it is necessary to take into account not only the interests of owners, but also other groups of its stakeholders during elaboration of the enterprises’ development strategies; the list of stakeholders is individual for each economic entity. Under entering into relations with the enterprise, they make certain contributions to its activity and wish to receive from such cooperation the desired incentives, which are expressed in satisfying the identified interests of stakeholders. Satisfaction of their interests occurs mainly by means of the enterprise management of the relations with them. That is why, the introduction into activity of stakeholder management is very topical for today’s practice of the enterprise management, the development and implementation of strategies for meeting their interests is a separate trend of stakeholder management. The research paper presents the results of categorization of stakeholders according to the level of their interests’ satisfaction by the enterprise and the substantiation of appropriate strategies for managing relations with them. The methodical tools for assessment the satisfaction level of economic, social and environmental interests of the enterprise stakeholders, as well as their generalized assessment on the base of the three-component indicator, are proposed. On the base of the developed indicator values scaling it is proposed to distinguish satisfaction levels of the interests, as well as groups and subgroups of stakeholders. The enterprise strategies for managing of satisfaction of their interests are substantiated in accordance with the implemented categorization of stakeholders. The proposed tools were tested on the example of sample of Ukrainian confectionery industry enterprises; the conclusion about the poor state of satisfaction of confectionery industry enterprises owners’ interests was reached on the base of its results and suggestions for improving relations with them were provided.


Keywords


stakeholder; strategy; interest; relations management; stakeholder management

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ISSN (Print) : 2449-7320

ISSN (Online) : 2449-8726