Tetyana Kalna-Dubinyuk, Larysa Strashynska, Iryna Bolotina, Olena Shapoval


At the article was shown the result of studies on the construction of a new paradigm of advisory services information and consultation activity. Conceptual approach and methodological principles of the formation of a modern model of advisory services information and consultation activity reflects changes in its activity on the European path of development.

The proposed main components of the paradigm of advisory services information and consultation activity, which include: types of modern electronic systems, innovative types of information and consultation technology and professional potential of personnel advisory service - advisors. The approach to organize the advisory services bases on the introduction of new electronic systems, information technology consulting mechanism for the formation of a constructive positive climate of information and consultation. It is shown that globalization processes of economic market system have an impact on the definition of appropriate strategies and formation of a new model of advisory service information and consultation activity, the logic of competitive and innovative market behavior.


globalization; European integration; advisory service; paradigm; information and consulting activity; electronic systems

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ISSN (Print) : 2449-7320

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