DEVELOPING COMPETITIVENESS OF ENGINEERING ENTERPRISE INFLUENCED BY INNOVATION PRODUCT FACTOR

Olga Maslak, Oksana Zbyrannyk

Abstract


The article deals with determining the main factors of the possibility of creating innovation product of Ukrainian engineering enterprises. The authors describe the stages of managing the process of establishing prospects of the innovation product creation, analyse the volumes of attracting capital investments of Ukrainian enterprises as an opportunity to modernize the national economy on this basis, consider interconnect between innovation product enhancing and the enterprise competitiveness level that can influence the realization of innovative potential of the enterprise, the implementation of advanced approaches to the manufacturing organization, product innovation and technology progressiveness, the development of competitiveness advantages, the total level of the enterprise competitiveness.

The research determines the category of innovation product and studies the influence of the product innovation on the level of engineering enterprise competitiveness. The article suggests establishing the versatility indicator of the enterprise product innovation that allows revealing the level of its ability to compete with competitors’ products successfully.

Keywords


innovation product; enterprise innovation activity; engineering enterprise competitiveness; competitiveness advantages; versatility indicator of the enterprise product innovation

Full Text:

PDF>PDF

References


Ackoff, R. (1984). Revitalizing Western Economies. Stanford University Press: Stanford, CA, 376 p.

Baiarynova, K. O. (2014). Foreign experience of the use of innovation oriented methods for securing competitiveness of engineering enterprises. Economy and management organization, № 3 (19), p. 30-37.

Drucker, P. (1992). Management Challenges for the 21st Century. Pitman Publishing: Harper Business, 672 р.

Haiduk, L. A. (2014). Innovations as a factor of securing competitiveness of Ukrainian enterprises // Scientific works of the Sceintific and Research Financial Institute, № 1 (66), p. 22-28

Kalna, T. A. (2015). Competitiveness of the products of engineering industry. Economic analysis, № 21 (2), p. 93-99.

Kolodiychuk, A. V. (2011). Methodological approach to proving the innovation model of the industry development // Scientific notes of Lviv University of Business and Law, №7, p. 182-186.

Porter, M. (1998). Competitive Strategy: Techniques for Analysing Industries and Competitors. Pitman Publishing: Free Press, 397 p.

The State Statistic Service of Ukraine: Statistic information / The State Statistic Service of Ukraine. Retrieved from http://www.ukrstat.gov.ua.

Zahorodnii, A. H., & Chubai, V. M. Strategic analysis of the innovation product competitiveness. Retrieved from www.nbuv.gov.ua/old_jrn/natural/Vnulp/.../2009.../10.pdf.

Zbyrannyk, O. M. (2014). Innovation activity of the engineering enterprises of Kremenchuk region [Text]. Analytical centre “New Economy”, p. 32-35.


Refbacks

  • There are currently no refbacks.


Copyright (c) 2016 Oksana Zbyrannyk, Olga Maslak

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

ISSN (Print) : 2449-7320

ISSN (Online) : 2449-8726