IMAGE AND TYPES OF TV PRESENTER OF INFORMATION ONLINE TV

Olga Prykydko

Abstract


The article analyzes the work of journalist-TV presenter of information programs on Ukrainian TV online. It was researched the process of transforming information program from traditional to contemporary and its features on television of XXI century. It were identified the main aspects of verbal and nonverbal TV presenter image of the present. News presenter is responsible for the performance rating of the program. Therefore, the main component of communicative code broadcaster is its behavior and created a general atmosphere. The personality of TV presenter affects the nature of the broadcast program. Audience choosing TV presenter and  TV program automatically gives preference to a particular channel.

Keywords


Online TV; information program; image; TV presenter; news; screen work

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ISSN (Print) : 2449-7320

ISSN (Online) : 2449-8726