SURVIVAL OF HUMAN AS A HIGH PREORITY REQUIREMENT IN THE PESSIMICTIC REALITY

Anna Chkheailo

Abstract


In the article the potential of human survival in the new pessimistic conditions in which human tries to find the meaning of life, survive with the help producing images, that  instead of living individuals, are implementation the norms of life of miserable human is reviewed. The author analyses alternatives of survival by transforming of the human in the man-made environment, gives and makes an interpretation of images: “cyborg”, “dreamer”, “elf” and “simulacrum”, that determine a view of the world and way of survival. The variety of possible changes of human as the result of free choice and imposed ideology or mass media is noted. The human survival demands a change of view of world, that involves changing the way of thinking, values and activity of modern man is proved

Keywords


survival; identity; cyborg; virtual reality; simulacrum

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